Choosing Algorithms That Serve Efficiency
Blend gradient boosting for nonlinear revenue signals with robust time-series baselines to handle seasonality and promotions. Use cross-validation by segment and champion–challenger rotations, ensuring models stay honest when markets wobble or campaigns misfire.
Choosing Algorithms That Serve Efficiency
Use linear or mixed-integer programming to allocate spend across channels, regions, or product lines under constraints like minimum service levels, contract commitments, and risk limits. The result is targeted efficiency, not blanket cuts that erode growth.